![]() (Disclosure: I have no affiliation with the store or the site.) My poor friend risked life and limb for an emergency stop. I’ll demonstrate using a data dump from SEMRush for a shoe website I checked into after seeing the coolest shoe store in Manhattan last week, Shoe Mania. We’ll just use one of the built-in styles for now but then customize one later in the post to show how easy it is to create a branded table. ![]() You’ll understand why when you see all the cool things you can do with your data once you format it as a table. Microsoft introduced table formatting in its 2007 version (2011 for Mac). I hope to rectify that injustice against innocent data with this guide. Yet, one of the biggest mistakes marketers make is trying to wrangle static data instead of taking advantage of Excel’s table formatting, which basically turns your data range into an interactive database. ![]() Being able to slice and dice the data to find actionable insights is key to effective analysis. If there’s one task most marketers share - whether their focus is SEO, paid search, or social media - it’s collecting and interpreting data.
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